My friend Jack Goldenberg, the man who created the concept and copy for the McDonald’s Happy Meal, recently posted my blog on his blog: http://10minutesofbrilliance.com/
We both belong to Seth Godin’s social network triiibes.com, and I post there quite regularly. I posted this blog there and he asked for permission to post it on his copywriting blog. I agreed and so there you go! If you came here from there, welcome! If not, please go there from here. That’s an unabashed plug for Jack. Like Bob Bly, he is a …

I love the fable about the scorpion and the frog. If you haven’t heard it, it goes like this:
A frog was relaxing on the riverbank when a scorpion crawled up and asked him for a ride across the river.
“Please Mr. Frog, I’ll rest on your back and won’t weigh you down. Please give me a ride.”
The frog looks at him and says, “You’re a scorpion. Stinging is in your nature. You’ll sting me halfway across and we’ll both drown.”
The scorpion says, “Oh no, why would I do that? I would …

I’m the first to step up and admit I have a problem with homeless addicts – alcohol or drugs. I understand that many people suffer horrible things, rape, abuse, loss of a parent, partner or child etc. and they drink or drug to cope with the pain. I get that. Food is my addiction. I would probably be an addict myself if I hadn’t seen how it destroyed my family and how it impacted me. I made a conscious choice NOT to drink or drug for that reason. But I …

If you think donating money to the Red Cross, dumping off your old, unwanted clothes at the Goodwill, or spooning out turkey and mashed potatoes at the local homeless shelter at Thanksgiving and Christmas is “doing good things” and makes you a “good person,” think again. You’re one of the MILLIONS of people who are just “phoning in” their charity. You have an excess and so you give, thinking you’ve really done something. You haven’t. You’re a fake if you think you’re really a “charitable” person.
The thing is, in a …

I don’t think it’s something to be happy about, but in a weird way, I am. When a gunman held a gun to Christina’s head in last season’s final episode of Grey’s Anatomy, she freaked. And this season? She has PTSD from the encounter and is unable to do what she loves more than anything in the world – surgery. I’m not glad she’s in pain and miserable.
I am glad, in an odd way at the turn of events because for the past season she’s been afraid of Owen …