Home » Featured, Headline, Inspiration, Lessons and Insights, Observations, Remarkable, Story

It’s Not About the Girl Scout Cookies!

3 March 2010 Comments

sydney

Rex Williams, a friend of mine, and his daughter and her troop sold Girl Scout Cookies last week. That’s Sydney, Rex’s daughter, in the photo. Prior to the “the big day” several of us in a social media group were talking about ways to make the experience a positive one for all the girls. As we talked what came out of the discussion was the fact that “It’s not about the cookies.” It’s about the girls.

As Rex told the Everett Herald in Washington state:

“It’s not about the cookies,” said Rex Williams, who helped his 7-year-old daughter Sydney sell Thin Mints, Samoas and other cookies at a Mill Creek-area Safeway on Saturday.

With a nod to cyclist and cancer survivor Lance Armstrong’s book title, “It’s Not About the Bike,” Williams said he sees benefits way beyond meeting financial needs of Girl Scout programs.

“It’s really about teaching young girls self-confidence,” said Williams, a 39-year-old Boeing engineer. “It’s about teaching them how to handle rejection, being polite and showing appreciation. It’s about showing girls the value of money, and respecting the generosity of those who donate their money to help a cause.”

While a lot of parents and some troops focus on the number of boxes sold, which is a reasonable thing to do, since the funds really do help the troops earn money for their various activities, the real pay off is in the difference it makes to the girls themselves. Rex nailed that critical part of cookie sales with his quote. It’s about parents and children, about spending time, teaching self-confidence, raising them to be savvy, polite, informed and confident young women. After all, isn’t that what scouting is about?

It’s not just standing around accosting strangers for a couple hours on a Saturday. It goes deeper than that. It’s about parents being with their kids, having fun, working on something together, sharing the sales and encouraging each other when business is slow. But it’s about teaching confidence - since I’m sure many parents find it hard to stand there asking people to buy cookies too!! But every year the girls do it. Some hate it. Some love it. All learn something about themselves. I hope it’s something positive. You can help make it positive and change a life for the better. Buy a box of cookies. Or several.

When those young voices pipe up and ask you to buy a box of cookies as you’re headed into or out of a grocery store or wherever this week, remember that. You’re not supporting your sugar habit, you’re making a young girl smile. You’re planting the seeds of self-esteem, of confidence, of faith that they can ask for something and get it. Don’t just hand them your money. Say something positive. Say something like, “I’m really impressed that you’re doing this and working so hard.” Or “I liked the way you smiled when you asked me to buy these cookies. You have a great attitude.” They’ll remember THAT longer than the number of boxes you bought. You’ll make a difference. You’ll change a piece of the world for the better. And you’ll walk away with some thin mints or other great cookies too.

These girls are the business leaders and politicians of tomorrow. Remember that. You’re not buying a box of cookies really. You’re buying a future. Think of it that way and I guarantee the cookies will taste even sweeter than you could imagine.

  • Rex
    Thanks for the great post, Becky. We tried to have a fun time with it.

    By far the best idea I had was to start the discussion and ask all the great marketing brains for some creative ideas to spice up our event. Of course, we did get some crazy ideas, but that's what brainstorming is all about, it opened my mind. Then I just took what ideas I liked best and what seemed practical and do-able at the time and made it happen.

    It really was a group effort, but there were a lot of factors that came together to create what actually happened. Your suggestion to submit it to the local newspaper really took it up a level. And most people probably wouldn't have followed through with that suggestion because they don't believe they can get access to those kind of channels. But when I was growing up, my Mom was always doing that kind of stuff. She would make sure the newspaper knew about some big event my brothers were involved with or some unique story about our family. She even sent our high school graduation announcements to the President of the United States! (she loved Ronald Reagan.)

    So I knew there was a chance that a story could be written about this Girl Scout Cookie thing. But only after you suggested it. Sometimes our minds just don't remember all the possibilities, which is why I love generating ideas with other great minds.

    Thanks for your enthusiastic support and generosity.
  • beckyblanton
    Rex, thank you! As far as following up, you did it! Angela listened and followed up, those who do take the idea and run with it generally succeed because few actually do, so there's very little competition. You had a smart and caring mom! People like her are how most newspapers get their news tips. Really! I KNEW the paper would cover it because they ALL do, every year. It was just a matter of finding an angle they hadn't thought of. We all did that. You're smart to brainstorm...we all contributed. Other's comments sparked mine. It was a tribal thing and that's what's so cool about it!!
  • Leslie
    I don't buy Scout Cookies from tables set up by Scouts' parents at malls. Or from sheets their parents bring to work and pass around. I don't think that it's the kids who are selling the cookies anymore. Seriously. It's the parents. I haven't seen an actual Scout selling the cookies for years -- unless you count sitting at the mall tables with their parents, and I don't. Sorry to be negative, but I remember when the Scouts went door to door (I did, myself, an eon ago.) The sales were smaller but the Scouts actually sold the cookies.
  • beckyblanton
    Thanks Leslie. I'm sorry you haven't seen any scouts selling in your area. In my area the parents aren't allowed to sell them. But they do sit at the tables while the girls sell. Going door-to-door anymore is risky - too many child predators out there. It's just not safe. I think the story was really that parents, some of them anyway, are spending time with their kids - unusual these days, and that it's really not about the cookies at all - it's about encouraging the girls. Not all parents do, but I know Rex does. I wish more parents did. It sounds like you had some good experiences though - when you sold door-to-door - as did I. I miss those days. Thanks for posting. You're not negative, just relating your point of view and opinion. I appreciate your taking time to do that!!
blog comments powered by Disqus