Video of Seth Godin in conversation with Lisa Napoli from Ted Habte-Gabr on Vimeo.
I belong to a social media group called Triiibes.com or “Triiibes” for short. It is a group of 9,000 people from more than 52 countries. They have one passion - marketing. Wait. Marketing is not selling. It is a complex mix of leadership, influence, growth, people and customer service. It is about anyone who wants to embody the best they can be. Members are copywriters, graphic artists, toy store owners, restaurant owners and bankers. They are mothers, lawyers, actors, bloggers, musicians and retirees. They belong to Triiibes because they don’t settle. They don’t settle for good enough. They don’t settle for good - or even great. They are all about being and seeking and finding and embodying what it means to be remarkable.

Join if you get a chance. It’s free. You have to buy Seth’s book - Linchpin, but you can join. Don’t join if you’re not curious about what it takes to be remarkable. You’ll be bored.

So, who is Seth Godin? He’s a failure. As an entrepreneur he’s founded dozens of companies, most of which have failed. But the ones that succeeded? Oy!!! Yoyodyne, his first internet company, was funded by Flatiron and Softbank and acquired by Yahoo! in 1998. He was VP of Direct Marketing at Yahoo! for a year. He’s a remarkable marketer, writer and businessman. Google him. Watch his videos. Seth has a remarkable history. He has twelve best selling books that have been translated into more than thirty languages. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything. American Way Magazine calls him, “America’s Greatest Marketer,” and his blog is perhaps the most popular in the world written by a single individual.

He holds an MBA from Stanford, just started a publishing company (not your typical publishing company) and was called “the Ultimate Entrepreneur for the Information Age” by Business Week. Not bad for a failure.

I want to be a failure like Seth Godin is a failure. I have the failure stuff down pat. Now I’m working on the “shipping” part - where I quit resisting and start producing what I love. I’ve been afraid (yes me. Afraid) to face the resistance, afraid to believe my passion mattered. I’ve been so passionate about other people’s passion I put my passions on the back burner. Now I’m ready to focus on what I’m passionate about. It starts in January. I hope you’ll join me.