According to a July 2010 article in Fast Company, “Neuroeconomist Paul Zak has discovered, for the first time, that social networking triggers the release of the generosity-trust chemical in our brains. And that should be a wake-up call for every company.”

Why? Because people feeling that chemical release of the hormone Oxytocin (NOT the narcoctic oxycontin) spend and give more when they’re feeling it. People also stay healthier, live longer, are more generous and helpful when infused with the love hormone. One of the things that brings on this state naturally is, of course, being around people - even online.

For homeless, depressed and isolated individuals unable or unwilling to get out and have an active social life in person, apparently being online, in chat rooms, social media groups and social support groups has the same effect.

Studies show oxytocin may also help the mentally ill and even those with autism. Amazing stuff. It’s even been shown to be a natural Viagra - indeed Viagra’s effects work because the drug stimulates the natural release of oxytocin!

So how and where do you get it? It occurs naturally through touch and interacting with safe, trustworthy people - friends, family members and those who are emotionally supportive and encouraging, and in online groups such as social media groups. Oxytocin is a neurotransmitter, and while researchers know it works, they’re not quite sure how to administer it, or in what dosage. Until they do know, there’s a lot to be said for getting massages - from friends or professionals, for staying active on Facebook and in other social media groups, and to having friends.

If you’re homeless, lonely, traveling, isolated, not able to get out or get involved - then find a group online where you’re welcomed, encouraged and supported. It may be the best thing you can for your health - both mental and emotional.