Your customers will value what you value – from excellence, to the lowest price on the block. We attract what we value. If you’re stingy, and believe in scarcity, you’ll attract customers who want to nickle and dime you to death. If you’re generous, helpful, giving, you’ll attract customers who are the same way. You don’t define who or what you are by saying it, but by living it. Whether you think others notice who you really are doesn’t matter. Bees are attracted to sweetness, and flies to shit. Which are you?